Think Boutique was launched by ethical fashion enthusiast Victoria McQuillan in September 2010. Inspired by a passionate lecture on ethical fashion while studying for her Masters in Fashion Marketing, Victoria realised that it was possible to strike a balance between her lifelong love for fashion and her concerns about the nature of the fashion industry's moral code. After a long period of research and development of ideas and skills Think Boutique was finally launched. Each season’s collection is bound with a strong element of Victoria's personal style and values, where the fashion credentials come top of the list and the ethics of each item are carefully researched. 

Combining wearable style with eye-catching one-off statement pieces; the Think Boutique collection brings together the most exciting and fashion-forward UK ethical brands with a strong focus on stylish, high quality pieces that are affordable and Think Boutique customers will fall in love with.  

Think Boutique strives to retail clothing that have the highest possible social and environmental credentials. Products are from Fair Trade, organic, sustainable, up-cycled or locally produced sources and many products in the Think Boutique collection are proudly made in the UK. With every detail of the shopping experience carefully thought through from first click to delivery, Think Boutique brings the personal service experience of boutique shopping online.  

Take me to the VC Think Boutique page
visit www.vivachoo.com/boutique/think-boutique/29


Tonic is a multibrand store bringing together an inspired men and women's collection from all over Europe. We were established in 2013 and are based in the heart of London, Chelsea. The brands are adhesive, representing the easy and fresh signature style of Tonic. The Tonic ethos is to deliver stylish but affordable clothes. Needless to say the Tonic man and woman is simultaneously fashion conscious and free spirited. It is hard not to love Tonic with our exciting clothes and hard-to-beat prices.

As well as operating online we have a store in Chelsea. We are the official stockists of the following designer brands: Gaudi, Vicomte, Andy Richardson, Seal Kay, Sylvian Heach, Coster Copenhagen and Culture. As the official stockists of all the brands we carry we can ensure the authenticity of the products since they are delivered directly from the brands. We work efficiently to deliver excellent customer service.

Take me to the VC Tonic page
visit www.vivachoo.com/boutique/tonic/39